VINHO VERDE was once again on the beaches – Summer 2003

In over a month, the Vinho Verde Campaign on the Beaches 2003 again showed the enormous attraction that the tourists and other public feel for the qualities that Vinho Verde has to offer. Another excellent way of promoting the wines from Vinhos Verdes Region.

Such as in the Summer of 2002, the Vinhos Verdes Commission came back this Summer to the beaches, with the campaign of Vinho Verde 2003.

Diverse beach zones, from North to the South, have received a great variety of wines from this Demarcated Region, destined to be tasted and appreciated by the summer tourists. The campaign was presented in the 11th of July, in Oporto.

The campaign covered about 26 national beaches, began on the 11th of July and ended on the 16th of August, this year with more beaches from the north of the country.

This Vinhos Verdes’ Roadshow corresponds to an investment over 80 thousand Euros in the promotion of the Vinhos Verdes Region and had as main goal to associate the freshness and the lightness of the Vinho Verde to the Summer.

In portuguese beaches - since the beach of Moledo, passing in the Caparica and the Vicentina coast, until the a Algarve coast, coming back to the north coast (Gaia beaches) the Vinho Verde stand was created, where a team of young and dynamic promoters showed the Vinho Verde through tastings, distribution of promotional material, in an environment of esplanade, during the afternoon and through the night, to the sound of surrounding music.



To bring a greater promotion to the website of the Vinhos Verdes Region,www.vinhoverde.pt, a multimedia kiosk was present in some of these beaches, where it was possible to access to the Vinhos Verdes website and also to the VVShop, the virtual wine shop of the CVRVV; through which one can order wines from every part of the Vinhos Verdes Region. Also pictures were taken of all the promotion and action on the beaches, that could be immediately visualised on the kiosk by the tourists.

To strengthen the impact of this promotional event, the CVRVV also invested in a media plan on the press (in periodicals with bigger national circulation), by publishing the calendar of the Road-show.
This publicity already carried the message and spirit of the new advertising campaign of the CVRVV (Vinhos Verdes Comission).